Online masters degree in marketing is best suited for professionals who want to advance their career in marketing but don’t have the time to pursue their studies in traditional universities. Since the outbreak of COVID-19, many individuals have decided to get their degree online from the comfort of their home or workplace. In this article, we are going to talk about marketing degree, the job prospects, how much you can make with it, top schools offering it etc.
What Does Masters In Marketing Entail?
A full-time master’s degree in marketing lasts one or two years, with part-time and online options available. Students will spend the first half of their course learning about marketing theory and practice, consumer behavior, communications, marketing finance, and competitive intelligence through a series of obligatory core modules.
After that, you’ll move on to more advanced courses, where you’ll be able to choose from a variety of specialist marketing topics that match your marketing abilities, interests, and professional goals. Brand management, business sustainability, consumer behavior, contemporary marketing practice, customer insight, digital landscape, digital marketing and social media, entrepreneurship, innovation and new product development, marketing analysis, marketing consultancy, marketing strategy, online technology in marketing, and relationship marketing are some of the specializations you can choose from.
Admission Requirements For Online Masters Degree In Marketing
An excellent, recent undergraduate degree may often be required for admission to an online Masters degree in marketing. Candidates with more than three years of job experience are frequently evaluated on a case-by-case basis, and some may be required to attend preparation sessions in order to re-learn particular instructional practices. While some colleges demand business or marketing bachelor’s degrees, others do not, or just require a set number of marketing-related modules. It’s not always necessary to have a GMAT score.
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How Much Can I make With a Marketing Degree?
A graduate of masters degree in marketing earns an average of $67,033, according to PayScale. PayScale also provides data on wage discrepancies between entry-level and experienced workers, as years of experience can have a significant impact on income.
According to PayScale, the typical marketing manager pay is currently $65,400. Marketing managers with less than a year of experience, on the other hand, make an average annual income of $47,900. Marketing managers with more than 20 years of experience, on the other hand, earn $79,400 annually.
Pay might also be affected by where you work. Employers in high-cost-of-living locations, for example, frequently pay more than employers in low-cost-of-living rural areas.
What Can I Do With a Marketing Degree?
Job growth and pay potential for marketing graduates are usually favorable for marketing graduates. Certain jobs, however, pay more and are in higher demand than others. Four popular marketing positions are listed below. Based on BLS statistics, the graph shows how the incomes and predicted growth rates of various positions differ:
Marketing Manager, Advertising & Promotions
These individuals employ marketing strategies to encourage customers to buy a product or service. In order to generate successful advertising campaigns, they usually collaborate with web developers, public relations specialists, photographers, and graphic designers in a traditional office setting. They must be able to delegate well and think critically. About $135,900 is the average annual wage.
Financial Manager
On behalf of a company, these managers produce reports and supervise investment activity. They also direct other actions that help a company’s financial health, such as reducing operating costs. Financial managers in a traditional office setting typically work 40 hours per week, according to the BLS. Financial managers make around $61,000 annually.
Public Relations Expert
To communicate with their target audiences, these professionals employ tools such as social media, press releases, and newsletters. Through open and honest communication, they keep positive connections with community stakeholders such as funders, investors, consumers, and employees. Public relations professionals frequently organize events and campaigns to help their clients acquire exposure. The annual salary for this position is $60,000 annually.
Market Research Expert
These analysts will need to be aware of future marketing and sales trends. They employ statistical software to assist businesses in determining what consumers desire and how much they are willing to pay for goods. These specialists must evaluate the information available to them in order to make recommendations for successful company strategy. The annual salary for this field if $63,000 annually.
Top Schools Offering Online Masters In Marketing
The following schools offer online masters in marketing. You can contact them and get more information about their programs:
Florida International University
The annual enrolment of Florida International University has increased to around 40,000 students since its founding in 1972. FIU, which is based in Miami, trains students to be worldwide market leaders.
The master of science in marketing online program at Florida International University focuses on marketing dynamics and offers three concentrations: marketing analytics, brand development, and digital marketing. Courses include integrated marketing communications, marketing management in a global setting, and marketing analytics are part of this master’s degree curriculum, which provides insight into key marketing dynamics. A bachelor’s degree with a minimum 3.0 GPA and a 500 GMAT, or three years of work experience, is required for admission to this 30-credit master’s degree program.
Liberty University
Liberty University, based in Lynchburg, Virginia, was founded in 1971 as a private evangelical Christian university. Online learning is used by about 46% of Liberty’s almost 108,000 students.
Sports marketing and media, social media management, digital marketing and advertising, and public relations are the five specializations of Liberty’s master’s in marketing online. Brand management, strategic marketing management, and a marketing strategy capstone are among the highlights of this 36-hour master’s degree program’s curriculum. Applicants must have a 3.0 GPA and a bachelor’s degree from a regionally or nationally approved institution.
Southern New Hampshire University
The campus of Southern New Hampshire is in Manchester, New Hampshire. This private, nonprofit school has evolved from a modest college to a university with nearly 138,000 students, 98 percent of whom are enrolled online, since its founding in 1932.
Marketing research and analysis, new media and communications, digital marketing, and social media marketing are among the four concentrations available through SNHU’s master of science in marketing online program. The 36-credit master’s in marketing program includes courses including international marketing strategy, strategic digital marketing, and integrated marketing communications, as well as a marketing capstone. GMAT or GRE scores are not required for admission to SNHU. Official undergraduate transcripts must be provided, as well as a graduate application.
Concordia University
Concordia University-Wisconsin has been a prestigious private Lutheran university in Mequon, Wisconsin, since 1881. With an annual enrollment of 8,004 students, it has a 12-to-1 student-faculty ratio. The Master of Business Administration in Marketing online program at CUW focuses on improving marketing competitiveness through better planning, implementation, and management of marketing operations. The 36-hour program includes classes on social marketing methods, legal issues, and strategic marketing.
A GMAT or GRE score is not required as part of the admission process. Applicants must instead provide a CV, two letters of recommendation, official transcripts, an essay, and proof of a bachelor’s degree from an approved college or university.
Walsh University is located in North Canton, Ohio, on a 136-acre campus. This private Catholic institution, founded in 1960, has approximately 2,650 students.
Walsh’s online master of business administration in marketing emphasizes the skills needed to lead marketing initiatives. Sustainable ethical leadership, a leadership experience practicum, and strategic management are among the 36-credit courses that support this.
GMAT or GRE scores are not required for master’s degree applicants at Walsh. They must instead show a recent resume, authentic transcripts, and verification of a bachelor’s degree from an approved university.
Union College
Union College has been educating students since 1879, from its Barbourville, Kentucky, location. A total of nearly 1,000 pupils attend this private United Methodist school.
Union’s online master of science in digital marketing and communications prepares students for careers in the rapidly evolving marketing and communications areas. Union’s curriculum includes subjects like internet consumer behavior, e-commerce, and strategic decisions, all of which help to further this mission. Applicants must have a bachelor’s degree from a regionally accredited academic institution to apply for this 30-credit master’s degree online program.
Regis University
Regis University, located in Denver, Colorado, has been a private Jesuit university since 1877. This university has roughly 6,900 students spread across five colleges, with a student-to-faculty ratio of 12 to 1.
Instead of focusing solely on selling things, Regis’ online master of science in marketing emphasizes the development of abilities for identifying and conveying real target segments. This subject is supported by courses such as marketing mix decisions, market opportunity assessment, and customer relationship development and management, all of which are part of the 30-credit curriculum. It also has a product management capstone. Applicants must submit a CV, essay, and official transcript form from a regionally accredited college or equivalent to be considered.
Regent University
Regent University is located in Virginia Beach, Virginia, on a 70-acre campus. Since 1978, this private Christian institution has grown to approximately 10,500 students per year.
The master of business administration marketing online program at Regent University promotes Christian leadership in the areas of communication, ethics, and strategic marketing methods. This online master’s degree program in marketing includes courses in management economics, viral marketing, and consumer behavior-marketing psychology.
Applicants must have a bachelor’s degree from a regionally qualified academic institution to be considered for Regent. Academic accomplishment, leadership experience, philosophical fit with the program’s aims, and writing quality are all factors in the school’s selection procedure.
St. Joseph’s University, founded in 1851, is dedicated to the educational standards set forth by its Jesuit Catholic founders. This Philadelphia-based institution has become a trusted learning center for over 8,000 pupils thanks to these spiritual fundamental beliefs.
The top-ranked master of science in marketing online program at Saint Joseph’s University combines active academic study with real-world marketing activities. In courses like marketing analysis, predictive analytics in marketing, and promotional strategy, students get to collaborate with local business leaders and learn from expert faculty members. Applicants must submit official transcripts, GMAT/GRE scores, a resume, and two letters of recommendation in addition to proof of an undergraduate degree from a regionally accredited university or college.
Brenau University
Brenau University has been a private university in Gainesville, Georgia, since 1878. It has nearly 3,800 students from 32 different states and 22 other countries.
Brenau University’s master of business administration in marketing program offers a 15-course, 45-credit curriculum that covers important marketing topics such product development, sales management, and advertising campaigns. Feature courses in the targeted curriculum include excellence in operations, people management, and international finance. An official transcript (3.0 GPA), a resume, and a bachelor’s degree from an approved college or university are all required for admission.
Online Masters Degree In Marketing: What You Should Know
Students interested in an online master’s degree in marketing can pursue a master of science (MS) in marketing, a master of arts (MA) in marketing, or an MBA with a marketing specialization.
An MS program concentrates on marketing science, whereas an MA program focuses on theory and the humanities. In addition to some STEM classes, an MS in marketing program might contain marketing analytics and market research courses. An MA in marketing, on the other hand, concentrates on marketing psychology through disciplines such as public relations and customer behavior.
Students pursuing an MBA with a marketing specialization take a combination of business and marketing classes. Entrepreneurship, corporate finance, and investment analysis are some of the themes covered in business classes, while global marketing, advertising and branding, and sales force marketing are some of the topics covered in marketing classes.
